How to use Surveys to Grow your Business – Class Intro

How to use Surveys to Grow your Business – Class Intro


– I would say that there’s
always a need for a survey, no matter how silly or how serious it is. Hi, I’m Sarah Cho. I’m director of research at SurveyMonkey. In today’s class, you’ll be learning about how to conduct your own surveys. I like to say that
surveys are a conversation that you’re having with
a very specific purpose and that you can really
efficiently have at scale. If you’re interested in learning about how you can utilize
surveys to grow your business or how you can utilize
surveys just in everyday life, I think everyone probably
has one or two questions that they’re super curious about learning. In the class today, what
we’re really gonna be covering is the survey process from soup to nuts. First, we’ll go over how to think about planning your survey. Then we’ll move into how do
you think about the questions that you’re gonna ask, who
you’re gonna send the survey to. How do you think about how
to distribute your survey? How many people should
you get in your survey? How should you analyze your survey? And then once you have
the data, how do you act and make a decision upon your survey? I hope you’ll leave this
class with the confidence that you really can
conduct your own survey. It’s not that hard. It is part art and part
science, but really, it is a manageable process that you can guide yourself through. If you’re following along,
share your survey plan in the project gallery and
feel free to ask questions. As a professional question-asker myself, I always love to ask
questions and answer them, so feel free to do so and follow along in the discussion below. I’m super excited you’re
joining the class, so let’s get started. (upbeat music)

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