2019 Decorating Trends in Home Staging | Best Staging tips

2019 Decorating Trends in Home Staging | Best Staging tips



welcome to 30 minute online Academy my name is Joann Leonard weary I am a staging decorating and color expert and our event today is sponsored by the staging and design Network which is located in Kirkland and Everett Washington and they have a very interesting concept and it is a shared rental pool so for those of you that are furthest aging service that you don't know no matter how much inventory you have you can never seem to have enough so what station and design network did brilliantly was they allowed individuals to bring their inventory into their warehouse and that way you can continue to use your own inventory and supplemented with other people's inventory and the beauty of it is if your inventory does not happen to be out in a home as someone else can rent it from you so you are making money laying in bed if you want or sitting in your pajamas in the snowstorm so it is a brilliant concept if you have not become a member of stn I encourage you to do so it is only $60 a year and opens up a lot of opportunities including the ability to buy at a designer price which is slightly over wholesale so it's a great opportunity for you to be able to do that as well they also offer a number of certified and continuing ed classes and I am blessed to be part of that group again for those of you that don't know me this is what I've been doing since 1975 I began as a residential designer started staging because I had my real estate license and ever heard the term staging but I knew that if I made things look better they were going to sell and in time I heard about the concept of staging and started my own school the decorating and staging Academy in 1999 so I have been blessed to appear on HGTV ABC CBS I'm an author I've had the opportunity to create a lot of and be involved in a lot of things over the years so I just want to make sure I see a couple of you had raised hands and I'm going to lower them but again if you have any questions as we are going through feel free to type them in and your Q&A box and I am just going to open that up for one moment okay to make sure so today we're going to talk about trend my goal is to try to give you as much information as I can in 30 minutes thus the name 30-minute Academy I know you are all busy please know that when you are done with this seminar whether you ask questions during or you have questions after feel free to reach out to me and you will also receive the recording of this event within the next couple of days it will come from John Bedford at staging and design network so a trend is simply what's hip or popular at a certain point in time it could also be an indicator of what's happening such as they trend towards warmer temperatures with global warming but the important thing for you on the call is trends can make rooms and houses feel younger and well maintained if I walk into a home and I'm still looking at a 1985 plaid sofa then my concern is the potential buyer is that house is lacking in maintenance as well and has been ignored so it is important for your customers to understand how trends can impact what they are doing so in our world trends are going to inspect an impact color wall and finishes we're going to see trends change in fabrics the the motifs and the textures we're going to see trends impact the way furniture is shaped the way that it's styled you know the days of having matching pillows at the end of the sofa is a passe I'm kind of look also in the whole functionality of the space where we used to have that TV cabinet many rooms many family rooms no longer have televisions anymore because people are using their personal devices to watch TV or YouTube television watching is not as much a group sport as it once was and we're tending to become a little more solitary and ultimately I think that is not as much for the good but your job is to simply know how the world is using technology furniture color and all of those things to make a home theme of healing we're also going to see a trend in a change in this accessory some lady and we're going to talk a little bit about all of that today so who determines this well one of the places it comes from is some of the European trade shows so what you and I are experiencing began as a vision across the pond as they say and one of the many European trade shows that then influences what we are starting to do and use in our own homes I mean let's be honest so much of what we are experiencing in our homes is not built in the USA anymore so we are influenced by what is happening at European trade shows Asian trade shows because they are the ones that are making the things that we are probably going to be purchasing we had a higher price tag of course with the new tariffs coming into place also the runway influence influences our design trends the color palettes that we're seeing the fabrics that are used the tendency to use overabundance of fabrics long flowing beautiful things or a sparser line and all of them are impacted by what's happening in the world of course design liberties in other words people like Joe innoGames who can create a huge influence and this is not something new for those of you that are a little older we can all remember the Lauren M impact the mario bloddy impacted the Rachel Ashwell impact over the years people have come online that have had a look that they shared with the world that everyone wanted to jump on that bandwagon and we can go back to the very beginning to LC de wolf and the looks that she was created that MIT excuse me many wanted to MIT mimic sometimes some of our trends are just created by guys in suits and corner offices you know when I walk in to a retail store I think who did that you know someone sitting in a corner store that said or sitting in a corner office that really has no idea what's happening in the real world will sometimes impact what you and I are seeing out in the marketplace excuse me I sometimes wonder that when I see the colors of the year and think who really came up with them and then of course the catalog companies the catalog companies like Pottery Barn Ballard's Westown paragould I'm all of those companies if they don't embrace it if anthropology doesn't embrace event Crate and Barrel doesn't embrace it then it may be a trend that will not go very far at all so why do the trends change well partially because we as human beings love change were we're kind of fickle but let's be honest it's really all about money if you have bought everything that you love for home it's going to last you for the rest of the life that's the rest of your life that's not going to do a whole lot for the economy so again those powers-that-be those suits in the corner offices they want to come up with ways to help you and I hurt with our money and part of that is the way that we impact friends so here's an example of a room and we've all seen this look this is a Joanna Gaines her famous shiplap look you seen the strong contrast with blacks and whites together Flanigan's it a great look in embracing the element of contrast in a space now it's a look that you know five years from now ten years from now you'll be able to walk into a house a new house it comes under the market and you'll know exactly when that house was decorated and who influenced it but let's be honest there are elements of what she has done that all of us can embrace regardless of your particular style I personally like to see something that has a little more freedom in what what we're doing and I don't really want to spot a Joanna Gaines room across there she's so talented I'd love to see her walk down a different path and create a room that would totally surprise me I've always said to my clients if someone can tell that Joann Lennart we redid your room they didn't do a very good job and yet Joanna Gaines has proved me wrong because you can spot her room since she's making a lot more money than I happen to be so let's talk about some of the elements the trend elements that you need – pay attention – so here is an example of the 2019 colors of the year everything from Benjamin Morris metropolitan who are very that is a very cold gray to Sherwin Williams cavern clay in the red orange family and then we have PPG's spice of life and then you have bear paint and I think that was PPG's I I'm sorry I think I have them mixed up who've gone down the blue-green route and the blue right notice even with this blue that there's a little bit of that green influence in it and then Pantone's latest that they just announced about a week ago is again in that portal family so even the paint companies can't agree what is the color of the year so what does this tell you now see that you need to pay attention you need to know where's you should be going that these colors maybe will become absense for you but the bottom line is if you're decorating your own home with the colors that you love when you're staging you need to stay on trend and pay attention to what is being merchandise up there the one thing that we want to think about a little differently is you and I have the opportunity to see what is cutting edge many of you on this call may attend markets each year like Las Vegas market High Point Market Atlanta Dallas um and you see what the vendors are saying are the looks for this year our clients however the buyers of the properties that you are trying to sell are getting most of their information from companies like Pottery Barn Crate and Barrel West Elm Wayfarer so you want to make sure that you're paying attention to what your clients or potential clients consider on trend because that may feel different from what you consider unfriend so here's the next sample on the left of metropolitan Benjamin Norris color of the year and I've partnered it with Benjamin Moore's Revere pewter Revere pewter has been the go-to color and staging for a number of years now so I did this because I wanted you to see what the difference is Metropolitan is a very cool based gray so it is a color that will work fabulous if you have white woodwork and you don't have a lot of gray days outdoors some of you on this call are from the state of Washington you get a lot of great days I happen to be from Erie Pennsylvania we are sometimes called dreary Erie for a reason as beautiful as we are many days we also get those great full days I'm looking out the window at one as we speak so when you are looking at these colors I want you to think about how do they fit with everything else that we're doing metropolitan is not going to work well in a home that has a lot of natural woods or woods that have not been painted Revere pewter was a little more forgiving there was a little more warmth so if you want to keep writing in the great rain you want to look for Gray's that have a little more of a beige tone to them as well or what is being called Gray's so think about the other elements in the room don't get so hung up on the fact that you know gray is the color of the year that you think any gray will do because it won't black continues to be big the difference that we are going to see this year is black mixed with caramels and golds so yes those caramels Gold's beiges that have been gone for a couple of years are back again and the combination to make them fresh is mixing them with pull a warm grays and like perfect grays from Sherwin Williams or this is Sherwin Williams try corn black on the wall right cornblack has a gray tone to it so it's almost a universal black because it will lend itself well to many things it seems to be equally warm and cool so as you are looking at your inventory you want to start bringing back in some of those warm colors like the caramels and the Gold's blue is still hot the navy blue mixed with white is a beautiful look and it's really a classic and timeless look but many of the Blues are tending to be a little more denim avoid the purple based blues make sure when if you were looking at blues you compare those colors in context when you pick up an individual color sometimes you cannot see the other colors that are taking place in there so you're not as aware of the hue bias or the overtones I'm in that color so look for Blues that have a little more of a gray quality to them or these bright blues this is naval on the left side Sherwin Williams naval and it pairs beautifully with the whites some of the other trends that we're going to see continuing is as I said black will continue in were seeing them in the krita inspired doors and windows that were seeing everywhere we're seeing shower stalls made out of these so although this steel type of window a steel base type of window and or door has been around since 1860 it has a very modern and contemporary feel to it it's a look that looks great traditional farmhouse and modern so it's very open so this is a look that is not going away and we're going to see this grid pattern reflected in a lot of wall hangings a mirrors artwork because there's something about the cleanliness the consignment of those grids it gives a space a sense of order the other thing to watch for our back splashes that have a picture ledge on it so this is a a new trend that you're going to be seen in kitchen design of course we're not we've kind of gone through a trend where we aren't seeing as many upper cabinets we're seeing Oprah open shelving I don't know about you but from my standpoint unless I have a wall of storage space no upper cabinets and only working from lowers doesn't really work for everyday living I don't want to dig back to get my pans so we do need that up for storage but we're going to see is more of a trend away from the white cabinetry that we've been living with for quite some time and more dark cabinets again so you're going to start seeing woods we emerge again rich beautiful wood tones as well as blacks navies and deep greens caramels colors that have more full body to them so when you go look at your staging inventory if you were seeing a lot of the turquoises and the aquas it's time to get rid of them this is going to give your staging a very dated look as you go into 2019 we've lived with it for quite a while I don't know about you but my eyes are tired of it I still love the color but it does seem that 80% of the staging projects that I look at online this is the accent color so it's time to start replacing that color with some of these newer fresher colors so let's talk a little bit about textiles and motifs and textures the motif in a textile a fabric a wall covering very much can tell you the age of a room and so we've been looking for the last decade but very clean back up walls wallpaper was gone we were just using painted walls but wallpaper is back and wallpaper that is very busy a full-bodied a lot of floral to it it's very much on trend as well as geometrics and cleaner lines the emergence of the new self-stick wallpapers is making wallpaper relevant again because people don't feel like they have to make as much of a commitment it's easy to put on more importantly it's easy to remove so as we look at this wallpaper we can see it's combining those grays and the blues of that are very popular and on trend now would you use this in a staging property no not in any great level but wouldn't it be wonderful in the back of a bookcase perhaps in a powder room think of places where you can add that little element of surprise I recently did a project for a client and we used the black and white Buffalo check in her kitchen and in the back of her china cabinet I used a black and white sheet um just for a little bit of an accent and what she loved about it was she's loved her painted walls and said I swore I would never wallpaper again after spending days weeks months removing all the wallpaper from this home but the beauty of the self-stick wallpaper you pull a corner you pull it off the wall no damage you're ready to move forward with whatever your next look is so here's a look we've seen this before it looks like a house beautiful look it's on trend again I personally would have a real hard time living in a room like this and obviously for staging we would never want to live in a room like this but let's take this plastic blue and white and let it inspire something that you may do so this is a room that happens to be done by Joanna Gaines and there's that plastic blue and white with a classic slipcovered IKEA style Pottery Barn styles sofa and it brings you that freshness of the blue and white but it still makes the room easy on the eye the other thing that I want you to pay attention to after years of not using fabric panels at windows when we are staging to maximize the light consider adding fabric panels again I can't have some of the best inexpensive fabric panels done in a basic off-white and I wish I could think of the name of the one that I liked so much for staging but what it does is by adding fabric panels to the room it adds a sense of verticality it lifts the eye and it actually makes the room feel larger now obviously if you're staging and your fabric panels you're gonna pull them back to maximize the amount of light that's coming into the room but they didn't take into consideration that vertical element of the space because it will make the potential buyer feel like they're getting more bang for their buck here are a couple of other these are new fabrics and we've all probably seen them for me at 66 years old I think I've lived this look twice before so maybe you don't want to use a lot of it especially if you're staging but to use these large um florals on throat pillows perhaps a table runner and some interest in using some patterns the days of solids and tone-on-tone 'z are kind of tired and predictable so think about adding some patterns and don't ever give up on the classic animal prints added such an animal print for room it looks beautiful in a room it even has kind of a large field the key is to have a light hand with it they also love this wall of mirrors here so if you are selling it's great way to pop light into a room and bring some energy in the space and again again visually expand that space the other big trend in fabrics right now are the cripton fabrics so the cripton fabrics are very forgiving they are so staging friendly and originally developed for commercial applications they are perfect for living in a home because they are waterproof they are stain proof they wipe right off they don't absorb anything and so from a staging standpoint they're going to be very forgiving to all of that moving back and forth you can see the sofa in this picture is done in a krypton fabric now that fabric done in that off-white and I'm sure you all have that I can style sofa in your inventory that looks sad and tired because it's been handled so many times using the cripton fabrics are going to help you to have a better look and longer-lasting inventory let's talk a little bit about furniture and style the big thing in furniture and particularly Peebles is rounds so using something like this half drum is a beautiful look they open legs under there under both of these pieces make a space feel larger and the other thing that we're seeing a big trend in is clustering so it is about functionality using two rectangular tables brought together to create a big square when you are using a sectional sofa in a room that shape really needs a square or a round to kind of alleviate all of that linear aspect of a rectangle so think about clustering some of your pieces and when it comes to beds the trend is more of a platform bed dust ruffles are out they have been leaving slowly but they are gone so that's the quickest way that you can date a staging property so here's a couple of new beds featured at the High Point market so look for something that is clean now we can have this very modern appeals to the Millennial or something that has a little more sophistication and feels a bit more feminine which is always a great look we also are seen less pillows on the bed as you go into 2019 and you're doing your bedding back off and make your pillows feel a little more casual this happened to be the front cover on I think it was Pottery Barn and what I want you to see is notice that the black walls the black furniture and most importantly is this platform style bed now they still have over done the pillows but notice those pillows are not lined up all neatly marching in a row they're more casual and haphazard like somebody had laid back and took a quick little relaxation moment so think about what you can do you want a room to feel almost like someone just left it and not so rigid as we have done in staging pass that's a little bit about accessorizing so here we have the grid mirrors these are a very popular look and again it's plain off of that same look we looked at earlier large florals portrait art barns are big and outdoor buildings and they're great in modern contemporary farmhouse and traditional and birds are also a very popular concept what I'm telling you is we're back to art that actually has subject matter to it so this is what we've been doing for years it's time to start thinking of replacing some of the art in your inventory and creating art that actually tells a story now our time with abstract art has been great because it's very easy to put a room together and has a broader appeal but it's everywhere you know whether you go to Big Lots or a higher end store you're seeing the abstract art and once it starts making its way into places like Big Lots and Walmart it's time to do something that feels a little more upscale so start looking at your art and start slowly getting rid of it and get ready to have a spring garage sale lighting the one beauty of lighting right now is metal finishes are broad you almost really cannot go wrong with metal finishes golds are back not shiny brass Gold's but finished more textured more developed gold crystal shades or clear shades are still very in geometric shades and of course spheres are also very popular because rounds and curves are a big element of decorating than 2019 I am exactly at 3:30 so 30 minutes goes quickly and I would love to share more with you but hopefully that gives you some ideas of what to do what you need to start filtering out of your inventory and adding int into it please join the Facebook group for staging and design network so you can be aware of some of the other things education is going to be a big part of STM's growth pattern in 2019 and I'm honored to be a part of that there's also my own Facebook pages I am just going to open up and see if anybody has any questions today and it doesn't seem that you do but I will wait a few moments again thank you for giving me 30 minutes of your time I hope I gave you some ideas I know it was fast and furious but again I'll send over the recording so you can look at it at your leisure along with the slides and let's see Kim chef says thank you Kim thank you very much for joining us today and everyone have a great day and watch in January we will be presenting the 30 minute Academy on an ongoing basis so stay tuned for details and watch some of the things that I will be sharing on STM's Facebook page moving forward thank you again everyone bye-bye you

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